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Market Access Strategy
A single strategy connecting your regulatory approval to a realistic path to market.
From approval to a successful commercial launch
Market access and post-approval support, so regulatory success becomes commercial success
Support from approval to market — pricing, reimbursement, HTA, and payer engagement, so your regulatory work actually translates into patients accessing your medicine.
Pricing & Reimbursement
HTA Dossiers
Payer Engagement
Launch Readiness
Approval-to-Launch Bridge
Interactive overview
👆 Click each stage — from regulatory to commercial
Regulatory
Market
Regulatory side
Approval secured
The regulatory dossier is approved — but approval alone doesn't guarantee patients can access the medicine yet.
Illustrative overview of a typical approval-to-launch journey
A CRO You Can Trust
Direct, transparent communication at every stage — no middlemen, no fine print.
Budget Adapted to Your Launch
Flexible plans based on your product's market and launch timeline.
Continuity from Approval to Launch
No handoffs between regulatory approval and market access planning.
Real Experience on Both Sides
Direct knowledge of both regulatory requirements and payer expectations.
How We Work
From approval to a launch that actually reaches patients
01
Post-Approval Readiness Assessment
We review your approval status and where market access planning should begin.
02
Pricing & Reimbursement Strategy
We define the pricing and reimbursement approach for your target markets.
03
HTA Dossier & Payer Engagement
We prepare your HTA submission and support engagement with payers.
04
Launch Readiness & Commitments
We support your launch and stay accountable for post-approval commitments.
What's Included
Support that continues after the regulatory dossier is closed
02
Pricing & Reimbursement Support
Pricing and reimbursement strategy tailored to your target markets and product profile.
03
HTA Dossier Preparation
Health Technology Assessment dossiers prepared ahead of approval, not scrambled together after.
04
Payer Engagement
Structured engagement with payers to support access decisions in your target markets.
05
Launch Readiness Planning
A readiness plan connecting regulatory approval to a commercially viable launch.
06
Post-Approval Commitments
Ongoing management of post-approval studies and commitments (such as PASS/PAES) after launch.
Why Choose Geistek
Approval is not the finish line, it's the halfway point
Approval doesn't guarantee patients can actually access the medicine
Without a pricing and reimbursement strategy, an approved medicine can sit unavailable to the patients who need it.
We plan market access alongside your regulatory strategy, not after
Market access planning starts before approval lands, not once it's already a scramble.
HTA and payer requirements catch teams off guard after approval
Teams that focused only on regulatory approval often discover HTA requirements too late to plan properly.
We prepare your HTA dossier before approval lands
Health Technology Assessment requirements are anticipated, not discovered after the fact.
Post-approval commitments get deprioritized once the team moves on
PASS/PAES commitments can slip once attention shifts to the next program.
We stay accountable for post-approval commitments after launch
Someone stays responsible for your post-approval obligations, even after launch is underway.
Our Model
One team, from the regulatory dossier to the commercial launch
01
Real Experience on Both Sides
Direct knowledge of both regulatory requirements and payer expectations, not just one side of the process.
02
Continuity from Approval to Launch
No handoffs between the regulatory team and the market access team — one continuous thread.
03
Budget Adapted to Your Launch
Flexible plans based on your target markets and launch timeline.
Let's Start the Conversation
Tell us where your launch plan stands today
We'll review your approval timeline and tell you, with no obligation, what market access work should already be underway.
Request a Consultation
We typically respond within 24-48 business hours.
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